Equity Bank Uganda Shines Bright at 8th PRAU Excellence Awards

Equity Bank Uganda Ltd Shines at PRAU Excellence Awards

Equity Bank Uganda Ltd took home the prestigious Best Crisis Communication Management award for its outstanding Project Hope Campaign. The bank also excelled as a finalist and runner-up in three other categories: Internal Communication Campaign, CSR/ESG Campaign, and Social Media/Digital Communication Campaign of the Year.

Mr. Nathan Atuhaire, Marketing Supervisor – Digital & Channels, and Barbara Among, Communications Manager, represented the bank at the awards ceremony. They expressed their heartfelt gratitude to the judges and PRAU for the award.

The PRAU Excellence Awards celebrate exceptional public relations practices in Uganda. According to the Uganda Communications Commission, these awards exemplify industry collaboration and PR excellence. "The PRAU Excellence Awards are a shining example of industry collaboration and a celebration of PR excellence. We proudly support the elevation of this vital field, and together, we're building a brighter future for public relations," they stated.

Hon. Shartsi Musherure, the Mawogola North Member of Parliament, was the guest of honor at the awards ceremony. She announced her commitment to spearheading the Public Relations Practitioners' Bill in Parliament as a private member's bill. "The bill is a good instrument for PR professionals, communicators, the entire communications industry, and Uganda at large. It will streamline PR practice, ensure ethical standards, and elevate the profession to the same level as law, medicine, and accounting," she emphasized.

The Public Relations Practitioners' Bill seeks to regulate the PRAU sector, guaranteeing the proper training, registration, and recognition of public relations practitioners. This move is expected to enhance the professionalism and credibility of the industry.

PRAU President Tina Wamala emphasized the importance of innovation in driving progress in the public relations industry. "Innovation is the spark that ignites creativity and the fuel that drives progress. Tonight, we honour those who have pushed the boundaries of what's possible in public relations. Innovation drives our industry, and this bill will be a catalyst for greater progress. PR needs to transition from a support role to a strategic one," she noted.

Equity Bank Uganda Ltd's win is a testament to its commitment to excellence in public relations and communication. The bank's innovative approaches to communication and stakeholder engagement have been recognized and celebrated through this prestigious award.